Revenue Playbook Chronicles - business podcast logo
Capital RaisingAI MarketingGrowth StrategyInvestor AcquisitionCrowdfunding

Capital Raising, Growth Strategy & AI in Marketing Explained

May 202548:26Digital Niche Agency (DNA)

About This Episode

In this episode of Revenue Playbook Chronicles, host Gene Lytle interviews Jason Fishman, CEO and Co-Founder of Digital Niche Agency (DNA) — a growth marketing agency based in Los Angeles that has elevated over 900 brands since 2014. Jason shares his journey from running a mobile advertising network and working with Fortune 500 companies to building DNA into a powerhouse specializing in capital raising marketing. He breaks down how companies can leverage SEC exemptions like Regulation D (506c), Regulation Crowdfunding (Reg CF), and Regulation A+ (Reg A+) to raise millions from both retail and accredited investors. Jason outlines his proven 'Test, Optimize, Scale' methodology for finding the right investor audiences, discusses how COVID-19 accelerated online capital raising, and offers a nuanced perspective on AI in marketing — arguing that while AI provides incredible efficiency tools, human strategy and quality control remain the critical differentiators for success.

Key Takeaways

  • 1How to use SEC exemptions (Reg CF, Reg A+, Reg D) to raise capital through digital marketing
  • 2The 'Test, Optimize, Scale' methodology for finding and converting investor audiences
  • 3Why AI is a powerful efficiency tool but cannot replace human strategy and quality control
  • 4How COVID-19 accelerated the adoption of online capital raising and retail investing
  • 5Building thought leadership through podcasting and content marketing
  • 6Future trends in tokenized offerings and crowdfunding across asset classes

About the Guest

J

Frequently Asked Questions

Who is Jason Fishman?

Jason Fishman is the CEO and Co-Founder of Digital Niche Agency (DNA), a growth marketing agency based in Los Angeles. With 15+ years of experience in digital marketing, he specializes in capital raising, investor acquisition, and scalable marketing strategies for growth-stage companies. He is a Forbes Agency Council member and hosts the 'Test Optimize Scale' podcast.

What is Digital Niche Agency (DNA)?

Digital Niche Agency (DNA) is a full-service growth marketing agency founded in 2014 in Los Angeles. They specialize in customer and investor acquisition, having elevated over 900 brands. Their services include marketing strategy, advertising, thought leadership, growth outreach, creative studio, and media placements — with a particular focus on capital raising campaigns.

What is the 'Test, Optimize, Scale' methodology?

Test, Optimize, Scale is Jason Fishman's core marketing philosophy. It involves casting a wide net to test various audience segments (even non-obvious ones), analyzing performance data to identify which campaigns show positive return on ad spend (ROAS), and then scaling the winning campaigns aggressively while cutting underperformers.

Want to Be a Guest?

Share your revenue playbook with our audience of entrepreneurs and executives.